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Consumentenrecht

Fake Reviews and Astroturfing in Utrecht

Fake reviews are banned in Utrecht: learn to recognize them, what is allowed, and how to report them via ACM or Het Juridisch Loket Utrecht. Protection for local shoppers.

3 min leestijd

In Utrecht, fake reviews are strictly prohibited just as in the rest of the Netherlands. Local businesses are not allowed to post false reviews or have them posted, and purchasing positive reviews is considered an unfair commercial practice that misleads consumers.

## What exactly are fake reviews?

Fake reviews include reviews that:

  • Are not from genuine Utrecht customers
  • Have been created by the company itself
  • Have been purchased or exchanged for benefits
  • Negative feedback that comes from rival local competitors
## Why are they prohibited in Utrecht?

These practices are misleading and undermine consumer trust in Utrecht, where people often rely on reviews when shopping in the city or online. False reviews fall under unfair commercial practices and can lead to intervention by the Utrecht Court.

## What is allowed for Utrecht businesses?
  • Inviting customers to share a genuine review
  • Reviews from customers who received a small discount, as long as this is transparently disclosed
  • Reviews from local influencers, provided they are clearly marked as sponsored
## Obligations for review platforms

Since 2022, platforms are required to:

  • Take action against fake reviews affecting Utrecht users
  • Be transparent about their review control mechanisms
  • Indicate which reviews are verified in the local context
## How to recognize fake reviews in Utrecht?

Watch for these warning signs in reviews about local stores or services:

  • Extreme positivity or negativity without substantiation
  • General descriptions without specific details about Utrecht experiences
  • A sudden influx of reviews in a short time
  • A reviewer who has only reviewed this one product or service
## Reporting fake reviews as a Utrecht resident

Report suspicious fake reviews to the ACM, the platform itself, or seek free advice from Het Juridisch Loket Utrecht for local support. The Municipality of Utrecht can also assist with related consumer matters.

Veelgestelde vragen

Wat is mijn retourrecht?

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Goederen moeten minimaal 2 jaar meewerken. Defecten die binnen 6 maanden ontstaan worden verondersteld al aanwezig te zijn.

Kan ik rente eisen over schulden?

Ja, je kunt wettelijke rente eisen (momenteel ongeveer 8% per jaar) over het openstaande bedrag.

Wat kan ik doen tegen oneerlijke handelspraktijken?

Je kunt klacht indienen bij de consumentenbond, de overheid of naar de rechter gaan.

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Een kredietovereenkomst regelt hoe je geld leent, wat de rente is, en hoe je dit terugbetaalt.